Show how the results met or exceeded campaign objectives. Solution With more than forty-five years of specialized focus in dental insurance, Delta Dental of Illinois had a unique point of differentiation that Meyocks aimed to leverage in positioning the brand.
We articulated this position of expertise gained through experience with a creative platform summed up in four simple words: Explain the advertising strategy recommended by the agency or media company.
Organizations use case studies as part of the sales process to illustrate their skills, capability and approach, as well as to demonstrate how they work with customers.
Describe how the creative treatment delivered the key messages to the audience. Share on Facebook An advertising case study is a marketing tool that describes how an advertising agency or a media company helped an advertiser meet marketing objectives, overcome problems and achieve successful results.
Provide details of the media and its coverage of the target audience. Provide background that gives context to the case study. Describe any future plans to build on the success of the campaign. Update Delta Dental of Illinois continues to feature the tooth icon prominently — and has even adapted the character to make the most of sponsorship opportunities.
A growing trend toward more consumer choice in the health insurance industry, however, demanded a memorable campaign that would Advertising agency case study among consumers as well as business targets — while differentiating the brand from other dental insurance providers in the increasingly competitive environment.
Step 1 Write a brief overview of the case study to provide a snapshot of key benefits. Meyocks summarized this brand position with the tagline "Our Wisdom Is Teeth" and developed a friendly tooth icon that stands out among traditional and often staid insurance advertising.
Step 2 Create a logical structure that is easy for the reader to follow. The advertiser may have a limited budget and previously used advertising media that had proved expensive and failed to reach the target audience. Describe the challenges to meeting the advertising objectives.
If the advertiser had a small sales force, for example, it would prove difficult to achieve growth by direct selling alone.
Step 5 Set out the advertising strategy. Include a quotation from the advertiser describing the benefits of working with the agency or media company. Give details of the comparative cost of reaching the audience compared with other more expensive media. Test markets where advertising ran saw significant gains in both brand preference and awareness.
Step 4 Describe the challenges the advertiser faced in meeting the objectives with current sales and marketing activities. Results Meyocks conducted pre- and post-testing throughout Illinois — in markets where the campaign ran and those where it did not.
Step 6 Summarize the most important results of the campaign.Our digital agency case studies showcase how innovative design and an approach focused on your businesses goals and growth can transform your business.
Our digital agency case studies showcase how innovative design and an approach focused on your businesses goals and growth can transform your business. View The Case Study FreshpetFounder: Pete Sena.
An advertising case study is a marketing tool that describes how an advertising agency or a media company helped an advertiser meet marketing objectives, overcome problems and achieve successful results. Organizations use case studies as part of the sales process to.
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