To conclude, cultural diversity is an objective existence that has been forming since ancient times, which could not be absolutely voided and eliminated by any single corporation, and there is no culture that are superior to any others. The first Disney case study culture is to recognize the cultural diversity.
Bythe Paris Disney has lost 25 billion dollars while the reason of which lies in the lack of localization in terms of the operation strategy, of improper arrangement of the human resourcesand the over-optimistic anticipation of the situation. This European Disney was started to grow since the beginning of the 20th century, however, it was in front of a lot of unprecedented problems, for instance, the arrivals of visitors is much less than expectations, no to mention the profits from the visitor.
Enlightenment of the Cross-cultural Management of Disney It could be seen from the analysis and comparison of the multinational operation of Disney in Tokyo and Paris, that an effective cross-cultural management is very significant in the international market.
The success of Disney could be categorized as four aspects. It has succeeded in forming a stove where cultures of different countries have been fused and assimilated so as to serve for the operation of the corporation.
Then in Florida, Paris, Tokyo, Hongkong and other places, Disney theme parks have been set up and welcomed by both the young and the adult. Seize competitive advantage via cultural diversity: Inthere was an agreement signed by Disney and the Oriental real estate in Japan, permitting Disney to operate the Disneyland theme park.
Most Japanese people were fond of American culture that could be represented by Disney land, under this circumstance, the acceptance of American culture by the Japanese people is understandable and well-reasoned.
For instance, the fact that the French have a strong national pride and sense of superiority, and they regarded the extension of Disney land is a cultural invasion.
Moreover, cultural diversity could be seen from different angles, the discussion above is only a tiny part.
An enterprise that is skilled at the cross-cultural management is bound to be good at utilizing cultural diversity at the most and best to seize competitive advantage, including building up a communication channel for mutual understanding, doing like Romans do while in Rome, i.
The collective activities in Disney land were just what Japanese people pursuit, which has intangibly promoted the consumption, bringing about Disney case study culture tremendous of profits. Last but not the least, building up the common value and culture within the corporation, which is helpful with respect to the decrease of the cultural conflicts, and it could facilitate every single worker to behave in accordance with the the operation strategy, then to tightly connect the parent company and subsidiaries, at the same time, to capture the reputation in the international market and strengthen the adaptation to the changing environment.
The most obvious adjustment was the favor of the food, the park has not only opened a restaurant to satisfy the appetite of the local people, but the picnic was permitted as well. An effective cross-cultural management is the core factor for the corporation to success in the international competition.
The success of Disneyland had proved that emphasizing on the cultural diversity and eliminating the cultural conflicts are of great value in the transnational business.
In the multinational business, if the enterprise lack the knowledge and skill of the cross-boundary management, the cultural conflicts may occur, including the tough personal relationship, failed communication, and misunderstanding between the manager and the worker, and so on, which would reduce the work efficiency and increase the internal loss, since the cultural diversity would directly lead to the cultural conflicts, serious relationship between the staff, failed communications between that staff and the lower job performance and lower work efficiency.
Secondly, enterprises should have a sensitive nose to the cultural diversity, while this ability could be obtained by training, which could, to a large extent, increase the mutual understanding and communication in that staff could adapt to situations involved in different cultures.
According to this, Disney especially Disneyland acquires much more success in the commercial world, for visitors brought a great of wealth and spread its culture abroad to every corner of this modern world. Disney has realized the importance of cultural diversity and has begun to make changes after being failed in Paris.
Effectively use the cultural diversity, on the one hand, could eliminate misunderstanding between people from different cultures, on the other, it could create a harmonious internal environment for the cross-boundary operation, additionally, win higher work efficiency and stronger competitiveness in the multinational business arena.
ByParis Disney has earned profits for the first time. Failed Cross-cultural Management of Paris Disneyland The great success of Disney land in Tokyo has promoted the construction of another theme park in Paris.
Thirdly, Tokyo was the first place where Disney set up the theme park overseas. Secondly, Japanese culture advocates collectivism.Learn about Disney Institute, the professional development and business consulting division of Walt Disney Parks & Resorts. Learn how to create a sustainable culture that engages, inspires and empowers.
Learn More. Learn More Disney's Approach to Quality Service. View Case Study. Business Solutions Customized For You. Whether you're a. This Article presents a case study of Disney’s interactions with the French government and citizens through Euro Disneyland, and analyzes its mistakes and attempts to rectify them in the con- cord with a culture’s values become normative in that culture, such.
Transcript of Disney Case study. Jeremy Enriquez Jenny Jacildone Hazel Lim Marvin Lim A Case Study on On June 12, Disney Mobile phone service is launched Providing the bonus in such company culture as Disney has, could be more effective than increasing the wage. Providing the bonus is implementing the Extrinsic Reward which providing.
Feb 10, · Solution to the Euro Disneyland (Disneyland, Paris) case study. Analysis based on CULTURAL DIFFERENCES by bibhu_biswal_1 in Types > School Work and euro disneyland culture 4/4(15). Disneyland Case Study 2. Content 1.
Case summary 2. Factors contributed to EuroDisney’s poor performance - Correction of cross-cultural marketing 3. Factors contributed to Hong Kong Disney’s poor performance – Cross-cultural marketing strategy 4.
CULTURE Disney characters contrasted with French cartoon characters Mickey & Minnie.
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